Rules of truthfulness – are they having a laugh?

The Obama administration is attempting to promote rational prescribing through the use of academic detailing (educational outreach by non-commerical bodies). Influencing prescribers is difficult, but there is evidence for academic detailing. If you find that Cochrane review less than convincing look at the money companies have spent on detailing through their…

Evidence and pharmacists

Two recent news items made me think about pharmacists and our relationship to evidence based medicine. A few weeks ago I was part of an expert panel on over-the-counter (OTC) remedies organised by Which? Magazine, which was reported reasonably widely. They were interested in the products their readers buy, whether they…